> It would also be stupid to try and beat Google on their own turf. It would be like trying to beat Microsoft at Windows or Office, or Amazon at AWS. Google an

> It would also be stupid to try and beat Google on their own turf. It would be like trying to beat Microsoft at Windows or Office, or Amazon at AWS. Google and Apple have beaten Microsoft at Windows, by offering better options in MacOS, iOS, and Android. Microsoft is trying (and to some extent succeeding) in catching up to AWS with Azure (look who is growing faster). And if you don't think that dominating the mp3 player market, which allowed for the launch of iTunes, directly leading to the iPhone and the App Store, was important, you didn't pay attention closely. Also, since the iPhone literally created a market and Android took about 2 years to really launch a competitor, it's pretty flawed to argue that they never beat anyone in market share.