5 ms·
I'm about 2/3 of the way through "Pre-suasion". It's a bit of a chore; you can definitely tell the author is an academic. But the content is a treasure trove. I
by ph0rque 10y ago
I'm about 2/3 of the way through "Pre-suasion". It's a bit of a chore; you can definitely tell the author is an academic. But the content is a treasure trove. I have a feeling I'll be referring to it again and again.
- hoodwink 10y agoHave you also read Cialdini's timeless business classic _Influence_? If so, which would you recommend I start with?
- hammock 10y agoDefinitely Influence.
- ph0rque 10y agoI have not, but it's on my list. In fact, I'd like to read all of the recommended books/articles/etc in chapters 3 and 4 of Scott Adams' Persuasion Reading List (http://blog.dilbert.com/post/129784168866/the-persuasion-reading-list http://blog.dilbert.com/post/129784168866/the-persuasion-rea...).
- davidivadavid 10y agoThe order isn't terribly important, especially since Cialdini revisits the contents of Influence in Pre-suasion. If you want the best bang for your buck, Influence has a higher idea/page ratio. It's still a pretty bad ratio — Cialdini isn't the best writer, and the accumulation of anecdotes gets boring quickly, and you can get most of the substance by looking at a couple blog articles about the 6 "weapons of persuasion." It's important to also note that all of his theories are built on shaky ground, but it's a useful inspiration source of A/B testing ideas if you're revamping a landing page or something similar.
- ph0rque 10y agoThanks for the suggestion to read blog articles about the six weapons of persuasion, davidivadavid. Any that you recommend as especially insightful? I do wish I could find a good summary of Pre-suasion... maybe I'll have to write one when I am done.
- davidivadavid 10y agoHere's an example of a fairly good/"actionable" summary: http://conversionxl.com/how-to-use-cialdinis-6-principles-of-persuasion-to-boost-conversions/ http://conversionxl.com/how-to-use-cialdinis-6-principles-of... NB: Might not be what you're looking for if you're more interested in the research behind it.
- ph0rque 10y agoNo, an actionable summary is exactly what I was looking for. Thanks! If you know of a similar summary for Pre-suasion, let me know.
- vorg 10y ago> you can get most of the substance by looking at a couple blog articles about the 6 "weapons of persuasion." > Here's an example of a fairly good/"actionable" summary davidivadavid just gave a demo here of "pre-suation" in action. First, suggesting looking at blog articles to find out more substance about the topic, and then later (ph0rque may or may not be colluding with him), he gave a reference to a specific article.