You can interpret public stances of principle as various ways of making money in the long term, but I do buy that Tim Cook cares about doing the right thing in

You can interpret public stances of principle as various ways of making money in the long term, but I do buy that Tim Cook cares about doing the right thing in some areas. > (An) NCPPR representative asked Mr. Cook to commit right then and there to doing only those things that were profitable. What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR's advocacy. He said that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues. "When we work on making our devices accessible by the blind," he said, "I don't consider the bloody ROI." He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader. https://www.macobserver.com/tmo/article/tim-cook-soundly-rejects-politics-of-the-ncppr-suggests-group-sell-apples-s https://www.macobserver.com/tmo/article/tim-cook-soundly-rej...