>But 1-on-1 advising doesn’t scale. In the right market, it doesn't have to scale. I know some wealthy people (in NYC) who have dropped a lot of money to get t

>But 1-on-1 advising doesn’t scale. In the right market, it doesn't have to scale. I know some wealthy people (in NYC) who have dropped a lot of money to get their kids into Ivy League schools. It is a must for those people and I've seen them drop high dollar for application advice and prep. With any kind of success, the same people get referred over and over again in the same circles. As an aside, I loosely know someone who went to prison for a white collar crime. He too hired a high dollar consultant (former prison officer, IIRC) to advise him on how to prepare for, adjust to and survive in prison. Of course consulting to wealthy people isn't passive, but the return on effort is hard to beat, once you're in the right referral circle.