While hypertext is theoretically the "best use of the structure of the web," it does not immediately follow that this is the best UX for the consumer. Some midd

While hypertext is theoretically the "best use of the structure of the web," it does not immediately follow that this is the best UX for the consumer. Some middle ground exists between copying all multimedia to one's site, and simply making the most crucial pieces of information (namely the audio that is essential to the "why" of the article) an <a> tag that looks like all other <a> tags (and adding the cognitive overload of leaving your site to a foreign one with entirely different design and controls!). IMO embeds (inline, not just appended to an article) strike that middle ground quite effectively.