Self-publishing over publishing, sure, but this is very based on the content of the book. As someone who actually interacts with College Confidential and the li

Self-publishing over publishing, sure, but this is very based on the content of the book. As someone who actually interacts with College Confidential and the like, an educated book on the subject making money doesn't surprise me in the slightest, but it takes knowledge and time to write. You can't just write whatever you want - the author was lucky enough to know about a subject in a favorable market - parents and kids who are Ivy-obsessed will easily pay for a book on the subject given how many small in's and out's there are in the process. Edit Note: More info on why the market is favorable for the subject