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How about Googles Doubleclick (2016): 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load [1]. Mobify (2016): For every 100ms d

How about Googles Doubleclick (2016): 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load [1]. Mobify (2016): For every 100ms decrease in homepage load speed, Mobify's customer base saw a 1.11% lift in session based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify's customers saw a 1.55% life in session based conversion, amounting to an average annual revenue increase of $526,147 [2]. Staples (2014): conversion increase per second [3]. Or the Obama campaign (2012): making the page 60% faster increased donations by 14% [4]. More new studies from recent years can be found at WPO stats [5]. [1] https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/ https://www.doubleclickbygoogle.com/articles/mobile-speed-ma... [2] http://resources.mobify.com/2016-Q2-mobile-insights-benchmark-report.html http://resources.mobify.com/2016-Q2-mobile-insights-benchmar... [3] http://de.slideshare.net/cliffcrocker/velocity-ny-how-to-measure-revenue-in-milliseconds#stats-panel http://de.slideshare.net/cliffcrocker/velocity-ny-how-to-mea... [4] http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/ http://kylerush.net/blog/meet-the-obama-campaigns-250-millio... [5] https://wpostats.com/ https://wpostats.com/

user5994461 10y ago
> 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load Well. 100% of web page needs more than 3 seconds to load on my mobile connection. We'll both agree that I ain't a statistically fair sample. I join @icebraining on that we need information that is relevant to the mobile web. [2] is behind a paywall. [3] is quoting all the common worthless old studies. There are some graphs and stuff but lacking test methodologies and information. Graphs are showing a few percent of gains, and latencies going from 1s to 10s, which is a lot less effect than other studies. [4] is out of topic and gives no data. (x% of what? absolute latency? before? after? well, they didn't test for latency and impact on revenue)

user5994461 10y ago

> 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load Well. 100% of web page needs more than 3 seconds to load on my mobile connection. We'll both agree that I ain't a statistically fair sample. I join @icebraining on that we need information that is relevant to the mobile web. [2] is behind a paywall. [3] is quoting all the common worthless old studies. There are some graphs and stuff but lacking test methodologies and information. Graphs are showing a few percent of gains, and latencies going from 1s to 10s, which is a lot less effect than other studies. [4] is out of topic and gives no data. (x% of what? absolute latency? before? after? well, they didn't test for latency and impact on revenue)