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On the other hand, here in the Northern Europe, people even outside of tech circles talk about Teslas and recognize them on the streets. But I very rarely hear
by dirtyaura 10y ago
On the other hand, here in the Northern Europe, people even outside of tech circles talk about Teslas and recognize them on the streets. But I very rarely hear people talking about other electric car models. I think Tesla has already tremendous global brand for such a young company.
- izacus 10y agoAnd how many people recognise Teslas direct competitors? Audi, BMW, Mercedes, etc.? :)
- dirtyaura 10y agoOf course more people recognise the old guard, but that wasn't the point. The point is that Tesla already has a significant global mindshare in electric cars despite the fact that they have only sold less than 200K cars to date. I bet I'm not far off when claiming that almost everyone who is considering of buying a full electric car has heard about Tesla.