But they're not about developing a positive opinion of the company in the potential employee's minds. Yes, a company will do that because a company always want

But they're not about developing a positive opinion of the company in the potential employee's minds. Yes, a company will do that because a company always wants to paint itself positively -- but from their perspective the purpose of internships is to filter through and prove talent. The company isn't investing (after all, they're not paying). 'tis the intern investing in his or her own career -- as it should be! The company is more concerned with if _they_ like _you_. The reward for the intern is experience, and maybe a future position.