This is a standard way to present price changes. We don't say "the price was multiplied by 1.5" - we just say the price went up 50%. This isn't there to "wow"

This is a standard way to present price changes. We don't say "the price was multiplied by 1.5" - we just say the price went up 50%. This isn't there to "wow" anything - we should already be wowed by the greed being presented in this case.