Looks like they tried to unify the design with that of the MacBooks and the iMacs, but to me it ends up looking decidedly less Apple. It reminds me of a generic

Looks like they tried to unify the design with that of the MacBooks and the iMacs, but to me it ends up looking decidedly less Apple. It reminds me of a generic digital camera design, or even an external hard drive. My guess is that making laptops and desktops look like digital cameras makes them stand out as sturdy and simple, while designing a phone with similar goals just makes it fit in.