Essentially, this says a lot of companies are betting big on AR/VR and this is also what the next iPhone will be about. Not a very convincing argument though -

Essentially, this says a lot of companies are betting big on AR/VR and this is also what the next iPhone will be about. Not a very convincing argument though - I can imagine it will play a role, but such a significant role, next year? Wouldn't really fit with anything else in the iOS ecosystem. > Microsoft’s execs already told me they are betting 100% on mixed reality (with its Microsoft HoloLens product). The strategy at Microsoft is “Cloud + Hololens.” That’s it. The entirety of a $455 billion company is betting on mixed reality Again, really? No more Office or Windows? Also from next year, or at a later stage...?