Branding. Most of the audience-attracting luxury brands don't work with startups. You can't buy a new Chanel product online, for example. They don't even sell

Branding. Most of the audience-attracting luxury brands don't work with startups. You can't buy a new Chanel product online, for example. They don't even sell them in their own website. Lots of well known reasons for that. Building relationships with these exclusive brands is virtually impossible for startups. These are multi-billion dollar luxury brands that have no desire to work with a piddly startup. You can get thousands of non-audience driving mid-grade or commercial brands, but for exclusive brands, yah you need special skillz...