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Is anyone using block chains to verify ad serving and viewing?

• mobiletelephone 10y ago
  How would this work? Ad-viewing is a client-side function.
  • danielrhodes 10y ago
    The device where the impression is served would do a little work, proving that the ad was indeed viewed and thus preventing fraud.
    • ReverseCold 10y ago
      Is that even possible to prove?
      • Rhapso 10y ago
        Yes, but only if the viewer proceeds to buy the advertised item.
• johnhenry 10y ago
  At best, one can prove that the ad was served to a computer, not actually viewed by a user. Unless there's an incentive for the user to view the ad, as there are rewards for mining blocks, this model probably wont work. Granted, there are ways to incentivizes the user, such as paying users to view ads, but this kind of defeats the purpose of getting the user to pay your and doesn't really require a blockchain.