"I see this all the time. Startup founders hiding their ideas because of the fear that someone will steal it. Remember: no one cares about you. Your biggest iss

"I see this all the time. Startup founders hiding their ideas because of the fear that someone will steal it. Remember: no one cares about you. Your biggest issue is getting discovered. If someone steals your idea, that means you’re doing something right." This advice is wrong. My current successful business was the result of an Internet post from a person that had the same idea. I had more money, resources, and time, and I crushed them before they even had a chance to get their MVP perfected. They went out of business within a year. Announcing your idea too early can bring unwanted competition with more resources than you. The key is to validate your idea before working on it. This is different than not keeping your business a secret.