The thing that is frequently missed in these discussions is a nuanced view of the companies leveraging the data. Google and Apple don't have bulk information o

The thing that is frequently missed in these discussions is a nuanced view of the companies leveraging the data. Google and Apple don't have bulk information online boutiques where a random individual can go and purchase information. Quite the contrary; the information gleaned by them is leveraged as competitive market advantage. The idea that Apple or Google would be willing to sell your purchasing preferences or tendencies to another competitor is quite absurd given their markets. Facebook and the rest of the social players however, appear to be an unknown entity here. There doesn't appear to be a clear, delineating set of rules for Facebook to be monetizing the output other than selling the data directly? Hardware / software tandems? Tactical advertising that works? I am rather surprised at the lack of nuance in these hot takes.