I used OpenDNS for a long time. I eventually switched to Google DNS mostly because its IPs are shorter and easier to remember, and I didn't use any of the power

I used OpenDNS for a long time. I eventually switched to Google DNS mostly because its IPs are shorter and easier to remember, and I didn't use any of the power user features for OpenDNS. I remember the page full of ads and to be honest I don't begrudge it. We all expect everything given to us for free these days, and then we don't even want the company to make money showing us an ad on the rare occasion that we mistype a URL. It's hard to get paid these days. Ironically, those unrealistic expectations are probably a significant factor in the growth of data mining and resell; how else is a free-to-use website that doesn't have any ads (or whose users mostly block ads) going to get paid? You may say "not my problem", but it affects you when you leave the company no option but to resell data on the behaviors they observe from you.