How is this a feel-good article for BRIC people? I thought that it was an interesting article in that it pointed out a different mentality to innovation: rather

How is this a feel-good article for BRIC people? I thought that it was an interesting article in that it pointed out a different mentality to innovation: rather than look at tech as the thing to innovate on, these countries are innovating around problems. For example, they talk about fighting piracy through constant iteration, which sounds like an excellent idea. Plus I am interested in studying their approach to traction, how to really rack up volume of users because each user doesn't have much money. I guess that there use/improvements in mobile money probably is a huge factor in this. I found a lot to contemplate in this article