After working 3 years each in 2 tech startups with mostly tech people, the missing link were in both someone to take care of the design, usability and user rese

After working 3 years each in 2 tech startups with mostly tech people, the missing link were in both someone to take care of the design, usability and user research of the products. Design was an afterthough ("Not enough work for a designer"), and usability was a not a known concept. Kind of hard to become a "viral" success when there's no feedback loop from the people you want as your users.