Both free markets and state-controlled systems reward centralized control of any given type of media. In the former case, it's the idea that a "network effect"

Both free markets and state-controlled systems reward centralized control of any given type of media. In the former case, it's the idea that a "network effect" drives revenue opportunity. There's a real sense in which, in either of these regimes, our organism cannot build an immunity to singular community-controllers deciding that they weren't going to give you the lollipop in the first place. That's their prerogative, whether or not it was written in a law. The question is, how do we economically incentivize decentralized social networks to the point where they're as feature-filled, advanced, engineered, and efficiently operated as the centralized ones? There's no simple answer to that question.