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Unless you have funding, I say none. Equity reduces flexibility for small bootstrapped businesses. This feels to me like a cultural norm from the VC days rather
by trevelyan 17y ago
Unless you have funding, I say none. Equity reduces flexibility for small bootstrapped businesses. This feels to me like a cultural norm from the VC days rather than a rational way to grow a good business.
Also, most people really don't care. They will treat your equity as worthless unless it aleady has value, in which case just pay cash.
- graemeklass 17y agoI have found the lack of cash means businesses are more likely to offer equity. Again, it depends on the ability, the trustworthiness of the employee and, of course, whether they believe in the business in the first place.