The cynic in me thinks they are releasing a new chair so they can recapture revenue in this market. Aeron is somewhat a victim of its own succcess - they are in

The cynic in me thinks they are releasing a new chair so they can recapture revenue in this market. Aeron is somewhat a victim of its own succcess - they are incredibly well-made so there is a thriving secondary market that Herman Miller doesn't capture. This could be like a drug company subtly making changes to a drug once generics show up on the market. I suppose that's better than building in planned obsolescence.