Since I didn't see it mentioned elsewhere in the thread, anytime I see the name Kodak Ektra I think of the world-class 35mm camera that Kodak made in the 1940s.

Since I didn't see it mentioned elsewhere in the thread, anytime I see the name Kodak Ektra I think of the world-class 35mm camera that Kodak made in the 1940s. http://camera-wiki.org/wiki/Kodak_Ektra http://camera-wiki.org/wiki/Kodak_Ektra So the use of the name is banking on that association with those in the know. I would be writing a ream of criticism here of the use of the name to associate the new product with the original if Kodak themselves hadn't diluted it to meanlessness by releasing a line of 110 film cameras with the same name.