Today's "simple" is tomorrow's "complex". 1. someone trims your product down and ship it as "simpler than X" 2. people asks for more and more 3. now you have a

Today's "simple" is tomorrow's "complex". 1. someone trims your product down and ship it as "simpler than X" 2. people asks for more and more 3. now you have a complex product 4. repeat