For perspective, the original was a radical departure from convention. Quote from Blink by Gladwell: "In late 1993, as they prepared to launch the chair, He

For perspective, the original was a radical departure from convention. Quote from Blink by Gladwell: "In late 1993, as they prepared to launch the chair, Herman Miller put together a series of focus groups around the country. They wanted to get some ideas about pricing and marketing and make sure there was general support for the concept. They started with panels of architects and designers, and they were generally receptive. “They understood how radical the chair was,” Dowell said. “Even if they didn’t see it as a thing of beauty, they understood that it had to look the way it did.” Then they presented the chair to groups of facility managers and ergonomic experts—the kinds of people who would ultimately be responsible for making the chair a commercial success. This time the reception was downright chilly. [...] Before long, however, the chair started to attract the attention of some of the very cutting-edge elements of the design community. It won a design of the decade award from the Industrial Designers Society of America. In California and New York, in the advertising world and in Silicon Valley, it became a kind of cult object that matched the stripped-down aesthetic of the new economy. It began to appear in films and television commercials, and from there its profile built and grew and blossomed. By the end of the 1990s, sales were growing 50 to 70 percent annually, and the people at Herman Miller suddenly realized that what they had on their hands was the best-selling chair in the history of the company."