2 ms·
AdWords is "different" because if your account has an issue, they aren't getting lots of your money. So their support is actually pretty good with AdWords. The
by degenerate 10y ago
AdWords is "different" because if your account has an issue, they aren't getting lots of your money. So their support is actually pretty good with AdWords. The rest of their services, the support is pretty bad (such as Google Apps), and their free services may as well have zero support.
- geomark 10y agoMy anecdote: I was brought in to help with an AdWords campaign for an ecommerce site. I did some keyword research, ran some small campaigns to get some CTR and conversion metrics, then kicked off a bigger campain, pruning keywords as needed to ensure CTR stayed up and we didn't get a low CTR slap on the account which results in CPC skyrocketing. It was chugging along at a pretty good ROI. At that point I turned it over to the person who is named as the contact on the account with instructions on how to keep it running. A couple days later they got a call from someone at Adwords offering to "help", and they recommended turning on display ads. A few days of that and the CTR had plummeted, CPC prices had skyrocketed, and ROI tanked and the account was ruined - couldn't get a decent CPC due to the CTR hole that had been dug. Thanks Adwords support.
- gpvos 10y agoCTR = click-through rate, CPC = cost per click