The real potential with this lies with the photo editing and viewing suite -- even if it's camera first there's not really many 'smart cameras' are there? there

The real potential with this lies with the photo editing and viewing suite -- even if it's camera first there's not really many 'smart cameras' are there? there's just a lot of potential in having extra buttons. imo, simplicity of UI/UX is becoming a tiresome idea now that the ability to operate a smartphone has been mainstreamed at this point. power to the new players.