I find myself siding with the article that I _want_ the protocol logo to win, but you gotta understand where your biases land if you're going to be critical of

I find myself siding with the article that I _want_ the protocol logo to win, but you gotta understand where your biases land if you're going to be critical of what the consumers picked. If you want a data-driven decision, you trust the data, not your gut. Here's the thing though -- they wanted people to get the visual pun in the typography, but they didn't. That's okay, because a part of a branding strategy is to educate the public about what your brand means. You're surveying people on these abstract emotions associated with abstract shapes and letter headings, but really it's up to the organization to make itself known for those values. As you do work in the name of Mozilla, you remind people of the values of the org and the good that it does. Spirals and fonts don't buy you trust, deeds do.