If people actually didn't care, it would be of no consequence to hear their home called a "McMansion", and yet I suspect we both would agree that folks probably

If people actually didn't care, it would be of no consequence to hear their home called a "McMansion", and yet I suspect we both would agree that folks probably don't appreciate their home being critiqued such as how the blog writes about homes. The reality is, most people would care if they knew, but don't know and therefore can't possibly care. It's not apathy, it's ignorance that drives the sale of McMansions, even though McMansions are "bad", in the sense that they break architectural principles and are considered poor reflections of art because of it. Obviously art isn't required to prevent rain from falling on your head, but the folks who are buying these houses are spending this extra money for something other than the literal safety, aren't they? If someone buys a McMansion for any aesthetic reason, then they are making a sub-optimal choice. I think the assumption the blog makes is that a McMansion is a failed attempt at creating art, not a rejection of the concept of home beauty.