I think they are doing the right thing. Taking pictures is a core feature of smartphone usage and smartphones took a lot of camera-marketshare. Vacations have

I think they are doing the right thing. Taking pictures is a core feature of smartphone usage and smartphones took a lot of camera-marketshare. Vacations have become much more enjoyable since people don't have to carry the international sign of gullibility around their neck, the tourist's camera, that also weighs more than a phone, costs at least as much and has a terrible OS. I too think though that Kodak can't be superior on smartphone stuff. At least not on their first iterations. But having the stomach to pursue such a dramatic and pragmatic shift in as how to perceive their product says a lot. Either about the company's future prospects or of how much they are on their last legs.