I didn't learn anything of note from the article after the three summary bullet point paragraphs (Users are mostly price insensitive, User acquisition costs are

I didn't learn anything of note from the article after the three summary bullet point paragraphs (Users are mostly price insensitive, User acquisition costs are high, Good tech support costs a lot of money). I would tend to think that the first reason - the demand side factor of ("users don't care much about price") is the best reason for keeping a higher price - the market will bear a higher price. Supply side factors ("costs are high, therefore lets raise prices") do not seem sustainable in the long term. They're a good reason to try raising prices, since without them the business would be unsustainable. But if the market won't bear a price above your costs, then it's an indication that you must lower costs (e.g., reducing support) or close down, not that you've gotten the pricing wrong.