Increasing time value is hard when you do it arbitrarily...its easy when its based on opportunity cost. In simpler terms, the best way to win a negotiation is

Increasing time value is hard when you do it arbitrarily...its easy when its based on opportunity cost. In simpler terms, the best way to win a negotiation is to be willing to walk away from the project. As your opportunity cost grows, you are willing to walk away from higher and higher paying projects, which leads to better paying projects. Dan Kennedy writes,"If you lose a client on price, you lost them long beforehand!"