Because it's not fair competition. If you competed against a brand with your own brand, and made it clear that you were not associated with that brand, then it'

Because it's not fair competition. If you competed against a brand with your own brand, and made it clear that you were not associated with that brand, then it'd be ok. But that's not what we're talking about. We're talking about jackasses that imitate the brand, so the consumer thinks it is the brand that they're dealing with. So when things go wrong, they don't blame the rando counterfeiter, they blame the brand itself.