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People buy brands every day. Ford, Apple, Burberry, etc. Do you understand how marketing works?
by melling 10y ago
People buy brands every day. Ford, Apple, Burberry, etc. Do you understand how marketing works?
- coldtea 10y ago>Do you understand how marketing works? Yes, in the exact inverse way I'd want a non-profit like Mozilla to work. By the way, do you understand how marketing works? Mozilla is not a lifestyle or luxury brand, and nobody cares about those things in browsers. Firefox got a huge market share back in early 2000-2010 because it had a good product -- not because of branding. Heck, it wasn't even an official Mozilla branded effort at the start, just a project by some community members.
- melling 10y agoNo one said they were a lifestyle brand. I simply through out a couple of examples. The point is marketing does work. http://www.brandingstrategyinsider.com/2015/01/18-different-types-of-brand.html http://www.brandingstrategyinsider.com/2015/01/18-different-...