Whether they like it or not, the Firefox browser has always been, and still is, the most visible and widely used Mozilla product. From an outside point of view,

Whether they like it or not, the Firefox browser has always been, and still is, the most visible and widely used Mozilla product. From an outside point of view, everything else is a side project. Even Firefox OS has the word "Firefox" in it. Maybe they should embrace the fact they they are a Firefox organization, instead of struggling to pivot into a brand that nobody is familiar with.