Seriously? The are buying into the "cost-per-influence" idea, which means they have abso-freakin-lutely not idea if it's working (in terms of ROI). I seriousl

Seriously? The are buying into the "cost-per-influence" idea, which means they have abso-freakin-lutely not idea if it's working (in terms of ROI). I seriously doubt that anyone is getting $7,900 of profit per day from advertising on the deck. There may, for all I know, be some value in just being in front of the right people's faces (which is really the premise of brand advertising), but that's not really measurable.