Dear Apple, Congratulations on doing well over the past few years while still maintaining an air of marketing discipline. You could make more money by taking t

Dear Apple, Congratulations on doing well over the past few years while still maintaining an air of marketing discipline. You could make more money by taking the high volume, low quality route, or the cheaper JIT route. But instead, you continue to take pride in the quality of your hardware and software. I don't miss you because nothing's changed. Steve Jobs has always been cocky, with the intent to have strong control over the quality of your image. But people have built him up as the antithesis of Bill Gates and Microsoft's revenue model, since Jobs is historically the underdog in the battle. But that shouldn't distract from his true intentions. He's not a proponent of openness and open dialogue. He's a proponent of high quality products and high quality image. Using "Dear Apple" feels very dramatic.