They can also gift "1000$/month" subscriptions to a group to bootstrap. That both seems like a huge gift if they are already charging that amount to other peop

They can also gift "1000$/month" subscriptions to a group to bootstrap. That both seems like a huge gift if they are already charging that amount to other people, so the receivers are moved to use it, and it is super cheap for them as real marketing expense - that can perhaps even write off as the full dollar amount.