4 ms·

That flame logo is really weird, but the others are so bad that they make it look pretty good. Why don't they test it against the old dinosaur [1] or the star

That flame logo is really weird, but the others are so bad that they make it look pretty good. Why don't they test it against the old dinosaur [1] or the star [2]? OK, they probably already made up their mind and don't want that, but it would be honest to at least compare. The dinosaur mascot has much more character than every other option, and at least some brand-recognition (even if people don't recognize it, when given the name and the picture most people will say, yes this picture looks like "mozilla"). Another option would be to just drop Mozilla and rebrand as Firefox foundation... [1] https://upload.wikimedia.org/wikipedia/de/7/74/Mozilla_Foundation_logo.svg https://upload.wikimedia.org/wikipedia/de/7/74/Mozilla_Found... [2] http://plaza.ufl.edu/darklite/Portfolio/Images/star.png http://plaza.ufl.edu/darklite/Portfolio/Images/star.png

rockdoe 10y ago
I saw one of the core developers tweeting that he hates dinosaurs because they're ancient meat eating predators that are extinct. The developers are not the ones running this I'm sure but it gives some idea as to why. I disagree. Dinosaurs are cool. Dinosaurs are what we like when we still have dreams.
- chris_wot 10y ago
  Every 6 year old boy and girl loves dinosaurs.
- aedron 10y ago
  This is what happens when you over-think things.
  - astrodust 10y ago
    "I don't know. Dinosaurs aren't really our target market. Can a T-Rex even use a mobile phone?"
- kwhitefoot 10y ago
  They might be extinct but if we can last as long as they did we'll be really lucky.
- type0 10y ago
  I think this video about dinosaurian obsession is appropriate here: https://www.youtube.com/watch?v=40YQaxqOyz8 https://www.youtube.com/watch?v=40YQaxqOyz8 (Chelsea Clinton is Pretty Obsessed With Dinosaurs)
- pavlov 10y ago
  Real apples often have worms and rot inside. Yet it's good enough for the world's most valuable brand. The whole point of using a symbol in branding is that you don't have to drag along every association that the real-world thing may have. Mozilla's dinosaur was a powerful, happy fellow who is clearly not extinct at all. I always liked that as an image of how Mozilla is about defying expectations.
deleted 10y ago
[deleted]
astrodust 10y ago
Every single one of these fucking horrible and Mozilla should be ashamed. What is this shit? If they want to look like a rinky-dink "open-source" operation, go nuts, but I've seen personal projects with better logos sourced off of Fiverr. Hire actual designers. Let them do their job. Mozilla, you're better than this. Every design needs to consider context, and a top-level identity needs to be adaptable. Can you imagine these rendered onto a shirt? Onto a sticker on someone's laptop? How do you trim those anyway? What's with all the useless color? Everything here needs to be thrown into a fire.

rockdoe 10y ago

I saw one of the core developers tweeting that he hates dinosaurs because they're ancient meat eating predators that are extinct. The developers are not the ones running this I'm sure but it gives some idea as to why. I disagree. Dinosaurs are cool. Dinosaurs are what we like when we still have dreams.

chris_wot 10y ago
Every 6 year old boy and girl loves dinosaurs.
aedron 10y ago
This is what happens when you over-think things.
- astrodust 10y ago
  "I don't know. Dinosaurs aren't really our target market. Can a T-Rex even use a mobile phone?"
kwhitefoot 10y ago
They might be extinct but if we can last as long as they did we'll be really lucky.
type0 10y ago
I think this video about dinosaurian obsession is appropriate here: https://www.youtube.com/watch?v=40YQaxqOyz8 https://www.youtube.com/watch?v=40YQaxqOyz8 (Chelsea Clinton is Pretty Obsessed With Dinosaurs)
pavlov 10y ago
Real apples often have worms and rot inside. Yet it's good enough for the world's most valuable brand. The whole point of using a symbol in branding is that you don't have to drag along every association that the real-world thing may have. Mozilla's dinosaur was a powerful, happy fellow who is clearly not extinct at all. I always liked that as an image of how Mozilla is about defying expectations.

deleted 10y ago

[deleted]

astrodust 10y ago

Every single one of these fucking horrible and Mozilla should be ashamed. What is this shit? If they want to look like a rinky-dink "open-source" operation, go nuts, but I've seen personal projects with better logos sourced off of Fiverr. Hire actual designers. Let them do their job. Mozilla, you're better than this. Every design needs to consider context, and a top-level identity needs to be adaptable. Can you imagine these rendered onto a shirt? Onto a sticker on someone's laptop? How do you trim those anyway? What's with all the useless color? Everything here needs to be thrown into a fire.