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Most people don't know or care about :// However, I'm not sure what the goal is here? Even if you make a logo that the general public likes, they won't care ab

Most people don't know or care about :// However, I'm not sure what the goal is here? Even if you make a logo that the general public likes, they won't care about Mozilla any more. People care about Firefox. Firefox is the brand here. If they want more publicity towards the organization, they should just rename it to "Firefox Foundation" and put the Mozilla name to history.

grenoire 10y ago
Mozilla has such a wide range of brands and products. Renaming it to Firefox Foundation is simply disgraceful to the organisation and the community.
- rockdoe 10y ago
  Also presumably the other projects might live on even if the browser inevitably dies out.
- kijin 10y ago
  Microsoft changed its logo to match Windows. Doesn't mean it no longer cares about its other products. My impression with Mozilla for the last few years has been that their focus seems to keep wandering around. They invested in some major side-projects (Persona, Firefox OS) that didn't pan out, all while their best-known product continued to lose market share. Reaffirming their commitment to Firefox as the core of their platform, whether with their name or their logo, might actually help them gain more trust and credibility. I was momentarily excited with their "Flame" proposal, for no other reason than that it reminded me of the tail of a certain familiar animal.
  - gcp 10y ago
    Mozilla's focus and the core of their platform is the open web. The products are tools to get there. Firefox lost the majority of its market-share (and hence, influence of web standardization) to mobile devices, which necessitated Firefox OS. It was not a side project. They poured almost everything they had into it and still failed.
    - kijin 10y ago
      Whether they like it or not, the Firefox browser has always been, and still is, the most visible and widely used Mozilla product. From an outside point of view, everything else is a side project. Even Firefox OS has the word "Firefox" in it. Maybe they should embrace the fact they they are a Firefox organization, instead of struggling to pivot into a brand that nobody is familiar with.

grenoire 10y ago

Mozilla has such a wide range of brands and products. Renaming it to Firefox Foundation is simply disgraceful to the organisation and the community.

rockdoe 10y ago
Also presumably the other projects might live on even if the browser inevitably dies out.
kijin 10y ago
Microsoft changed its logo to match Windows. Doesn't mean it no longer cares about its other products. My impression with Mozilla for the last few years has been that their focus seems to keep wandering around. They invested in some major side-projects (Persona, Firefox OS) that didn't pan out, all while their best-known product continued to lose market share. Reaffirming their commitment to Firefox as the core of their platform, whether with their name or their logo, might actually help them gain more trust and credibility. I was momentarily excited with their "Flame" proposal, for no other reason than that it reminded me of the tail of a certain familiar animal.
- gcp 10y ago
  Mozilla's focus and the core of their platform is the open web. The products are tools to get there. Firefox lost the majority of its market-share (and hence, influence of web standardization) to mobile devices, which necessitated Firefox OS. It was not a side project. They poured almost everything they had into it and still failed.
  - kijin 10y ago
    Whether they like it or not, the Firefox browser has always been, and still is, the most visible and widely used Mozilla product. From an outside point of view, everything else is a side project. Even Firefox OS has the word "Firefox" in it. Maybe they should embrace the fact they they are a Firefox organization, instead of struggling to pivot into a brand that nobody is familiar with.