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Opera did the whole rebranding-retargetting-identity thing - it changed their marketing focus from technically people, to people playing volleyball on the beach
by alfiedotwtf 10y ago
Opera did the whole rebranding-retargetting-identity thing - it changed their marketing focus from technically people, to people playing volleyball on the beach who liked applying filters on selfies while drinking wine on a mid-summers day. It was the start of their sad and slow decline.
- ethana 10y agoThis reminds me of when Mozilla bough a beach design studio and hired designers to redesign the Firefox UI. Then nothing of worth of production value came out of it. Instead we got the dreaded Australis tabs years later.
- alfiedotwtf 10y agoThank you for reminding me. Again - design for usability, not to look "fresh"