No, this is the most common misconception about Steve Jobs. It's like another cancer affecting the young entrepreneurs and designers. He didn't have strong op

No, this is the most common misconception about Steve Jobs. It's like another cancer affecting the young entrepreneurs and designers. He didn't have strong opinions on many things, he had a very compotent team and he continually pushed his teams to their limits. iPhone was the result of a long and iterative design process involving many smart people. Here is the ancestor of the iPhone from 1983: http://gizmodo.com/279688/apples-original-iphone-1983 http://gizmodo.com/279688/apples-original-iphone-1983 Apple was working on the tablet project (iPad) long before they were working on the phone project. First iPhone designs indeed had physical buttons like iPods of the time. Then they decided to marry the phone project and the tablet project. Hence a phone with a multi-touch screen. Of course all of these are marketed as if Steve Jobs was a genius and everything was so obvious to him from the beginning. That's just not true.