>>>If Myspace has 17 ads on a page, it's most likely because multivariate testing showed that 17 was the optimal number in terms of their eCPM. No. Just becau

>>>If Myspace has 17 ads on a page, it's most likely because multivariate testing showed that 17 was the optimal number in terms of their eCPM. No. Just because something is being done doesn't make it either the right thing to do or indicative of the way it should be done. Just look at the financial mess we're in. All of that was based on the same kind of thinking.