The thing about infomercial is that "info" part. Sometimes they are actually creating a market through the process of education. If you look at some of Apple'

The thing about infomercial is that "info" part. Sometimes they are actually creating a market through the process of education. If you look at some of Apple's iPhone ads, those are sort of compressed -- in the JG Ballard sense -- infomercials, quickly demonstrating several apps that solve various problems.