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When someone invokes the "x for y" metaphore in a description it has always come off as lacking from my perspective. I don't want to think of you as an Uber for
by Dangeranger 10y ago
When someone invokes the "x for y" metaphore in a description it has always come off as lacking from my perspective. I don't want to think of you as an Uber for someIndustry, tell me in a clear short beautiful statement what value your company creates.
- strongai 10y agoThe 'x for y' metaphor is actually a well-respected positioning technique in strategic marketing. You want your product or service to occupy a place in a prospective customer's mind. The easiest way to do that is to place it close to some things that are already in their minds. Creating an entirely new place is much more difficult when time and attention are limited. Great book on the subject (Amazon link but I'm not an affiliate): https://www.amazon.co.uk/Positioning-Battle-Your-Al-Ries/dp/0071373586/ref=sr_1_1?ie=UTF8&qid=1476905844&sr=8-1&keywords=jack+trout+positioning https://www.amazon.co.uk/Positioning-Battle-Your-Al-Ries/dp/...
- Dangeranger 10y agoThank you for the recommendation. I'll have a look at that.