IMO "We're x for y" is not a catch all. The convention is used to explain what can be a complex mission statement to people usually outside your space and thoug

IMO "We're x for y" is not a catch all. The convention is used to explain what can be a complex mission statement to people usually outside your space and though this is particularly necessary for SV-shenanigans -> regular people, I would recommend playing around with taglines your team can personally find compelling rather then trying to fit that mold. YMMV and always get feed back, but don't artificially constrain yourselves... there are enough natural constrains in the world.