Sorta fluffy article, being that it is all conjecture and nothing mentioned is even remotely quantifiable. I'm a believer in the unquantifiable, but this was an

Sorta fluffy article, being that it is all conjecture and nothing mentioned is even remotely quantifiable. I'm a believer in the unquantifiable, but this was an article looking for a premise… which it didn't find. How about this, the 20/225 rule: "Professors Cooper and Kaplan at the Harvard Business School have shown that once the cost of supporting customers is taken into account, only about 20 percent of customers are profitable. In fact, these 20 percent of customers account for 225 percent of the profits. Of course, this means that the other 80 percent of customers lose 125 percent of the profits." -- Pricing with Confidence (an excellent book)