Part of the problem is that a lot of companies use web developer agencies that deliver 'PDF' static pages of 'design' that is full of lorem-ipsum text in light

Part of the problem is that a lot of companies use web developer agencies that deliver 'PDF' static pages of 'design' that is full of lorem-ipsum text in light grey. This 'design' process is not about how it works, it is purely about how it looks. To designers that means not having to worry about what happens when links are clicked and not having to worry about people who look at the design on anything other than a high end Mac (with its non-standard gamma). Certainly do not take interest in the product, hence the rigid adherence to 'lorem ipsum'. In this world text is just shapes on a page, not something that needs to be right. A design process should be about getting it to work with a focus on content, then, after that, the kids that only know Photoshop (and not a bit of HTML or SVG or CSS) can be called on to provide a little bit of their artwork. Tragically though the process is far too often wrong, with these static PDF images casting in stone what the website will look like, even if the content is illegible. Far too many people in design are 'poseurs' rather than true creatives. Consequently they can lack true confidence and merely imitate, hence, if Apple are doing spider-grey text in nano-font sizes on a grey background then that just gets appropriated. There is no user testing in this far too common dev process, it is just whether the guy paying the bills likes the PDF files, then some developers have to deliver this vision without questioning it.