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What droithomme said... and more. (to ysteiner) The items the parent of this comment list deal with are mostly about trust: why should I trust you? Why shou
by sbuttgereit 10y ago
What droithomme said... and more.
(to ysteiner)
The items the parent of this comment list deal with are mostly about trust: why should I trust you? Why should I trust your product, that you will deliver after payment, etc.? If I can't know who you are or what your business is about why on Earth would I trust you... unless of course your customer base is primarily made of the kind of suckers that fund the Nigerian 419 scammers. A technical audience is more likely to be weary of online snake-oil: take the building of trust seriously.
Second, communicating with your audience matters. Many of us tend to be pretty cynical about marketing (as we should be), but that shouldn't be construed to mean that marketing is an irrelevant nice to have. When I visit your site, it looks like a template that's you didn't care enough to fully fill out, that you kinda slopped in whatever text hit your fancy that second of time, and that you think only those already in-the-know are really your customers (clearly, not me). Sound harsh? That was the actual first impression you left with me. I also make the leap that if you don't care about communicating with your customers... something even companies with bad products know to get right... you probably don't care about the quality of your product, either. No, given the trust issues in and this, I wouldn't buy it even if I had a need.
Thirdly, as mentioned by others, what does this product even do? Why do I need it? What does it replace? What does it not do? I really not your market, but I do have a little bit of hobbyist interest here and I couldn't tell if this was geared for someone like me or if it filled some professional niche.
Fourth, 366 unique views I probably wouldn't expect a sale. I would expect conversion for this sort of product to be pretty low; especially given that you've posted here. I think you really need to calibrate your expectation, especially given the nature of the product. Until people know who you are, what you're about, and are visiting to shop rather than idle curiosity, your conversion will be very, very low. 1 sale in 1000? In 10,000? There are certainly others more expert in online sales than I am, but even with good marketing, your result wouldn't surprise me at all.
I strongly recommend you think about building trust (in you and your product), think about getting a friend (or two, or three) that is good with writing and communication to help you design and write copy for the site, and then ask another friend not involved with the site to visit and offer feedback. Finally, be sure that you're honest with yourself about what to expect and even if your efforts are worth it.