Create a Product-Driven Culture in 3 Easy Steps

Do any of these sound familiar? “I just got hired as a product manager at XYZ, because the company wants to be more product-focused. Turns out I’m the first product manager they’ve ever had.” “There used to be a product team here, but now the CEO just does daily drive-bys on the tech team, setting them off to work on her project du jour.” “Somebody got the job description wrong: I signed up for product manager but it turns out that what they really meant was project manager.”